Get the word out about your new services.
Setting up a digital lab or implementing digital indirect bonding, custom bracket systems or remote monitoring can transform your practice – but don’t forget to let people know about your new services.
You’ve come to the right place. On this page, you’ll find advice from orthodontists who have been there – with practical advice and tips you can use to attract new patients, start conversations with the parents of your adolescent patients and materials to spark patient referrals.
How To Talk About In-House Aligners
Here are a few things you can do.
Many potential patients have a dated vision in their mind about orthodontics. Use every opportunity to communicate these new technologies and advances to differentiate yourself from other providers.
Create Office Signage
We encourage you to use eye-catching signage in your reception areas that will reach out to both the parents of your existing patients and visitors alike.
Add Website Content
Prospective patients will use the internet to research treatment options and orthodontists in their area– and it’s important to update your website communicate all the treatment options and patient-experience enhancing technologies you offer. This includes adding information to your site about the benefits of these innovative services and encouraging people to get in touch with you to learn more.
Consider Digital Marketing
Everyone’s looking for answers around the clock these days – so be sure you use your Facebook page and Instagram profile to spread the word about your new services. You can also explore opportunities to promote posts or place paid ads that can drive traffic to your profiles and your website.
For In-House Aligners, Brand With Your Practice Name
You can create and print labels in-house on your regular printer or have them printed professionally to place on your packaged aligners. A customized box is also a nice touch.
