Get the word out about your new service.
Bringing aligner fabrication in-house can transform your practice – but one of the critical first steps is letting people know about your new in-house aligner service that provides a lower cost treatment option with the highest standard of patient care from you.
You’ve come to the right place. On this page, you’ll find advice from orthodontists who have been there – with practical advice and tips you can use to attract new patients, start conversations with the parents of your adolescent patients and materials to spark patient referrals.
Here are a few things you can do.
Your patients – or their parents – might already be asking about clear aligners. Your in-house lab will help you offer lower cost aligner treatment for minor tooth movement. Plus, you’ll be able to help them started sooner – sometimes even the same day, compared to 6-8 weeks for third-party services.
Create Office Signage
We encourage you to use eye-catching signage in your reception areas that will reach out to both the parents of your existing patients and visitors alike.
Add Website Content
Prospective patients will use the internet to research treatment options – and it’s important to update your website to make sure they can find you. This includes adding information to your site about the benefits of your in-house aligners, and encouraging people to get in touch with you to learn more.
Consider Digital Marketing
Everyone’s looking for answers around the clock these days – so be sure you use your Facebook page and Instagram profile to spread the word about your in-house aligners. You can also explore opportunities to promote posts or place paid ads that can drive traffic to your profiles and your website.
Brand With Your Practice Name
You can create and print labels in-house on your regular printer or have them printed professionally to place on your packaged aligners. A customized box is also a nice touch.